Our Story: The Pivot to Perfection
We Used to Sell Furniture. Now, We Just Perfect the Rug.
Founded in 2022 in Raleigh, North Carolina, ODIKA began as a full-range home furniture brand. We loved helping our neighbors in Raleigh style their entire homes, from sofas to dining tables.
But after years in the furniture industry, we noticed a frustrating pattern. Our customers loved their new sofas, but they stressed over their rugs. Traditional rugs were expensive, impossible to clean, and always slipping out of place. The rug was supposed to be the anchor of the room, but it became the biggest headache.
So, we made a tough decision. We stopped selling everything else to focus on the one thing that needed fixing the most.